Monthly Archives: July 2013

Evolution of a Cover (with Poll!)

Posted on July 27, 2013 by thewoodlander

Now that The Woodlander is out, I thought it would be fun to look back at the different cover designs I went through, and let you vote on which one you like the best (there’s a poll at the end). … Continue reading →

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Crossing the Chasm for Self-Published Authors – Part 2 : Target Market Initiatives

Posted on July 20, 2013 by thewoodlander

In my previous post, I discussed the principles of Geoffrey Moore’s Crossing the Chasm  and identified five different user categories along the product adoption curve. If you haven’t had a chance to read it yet, you can do so here. Don’t worry; we’ll wait … Continue reading →

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Crossing the Chasm for Self-Published Authors – Part 1: The Chasm

Posted on July 19, 2013 by thewoodlander

This past week, I had the obligation opportunity to attend a 3-day business seminar in beautiful Salt Lake City. (Or at least I hear Salt Lake City is beautiful. I just caught a glimpse of it from the taxi window … Continue reading →

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The Woodlander Lives!

Posted on July 13, 2013 by thewoodlander

Wow, it’s been a long time! In case you’ve been wondering, no, I haven’t given up  my dream of writing a novel. I’ve just been head-down working on it, so there’s been little time left for blogging. But I’m proud … Continue reading →

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